Course Description

Program Description You want to lead a successful business, launch a breakthrough innovation, even change the way we do business in the 21st century. KPU School of Business gives you the real-world skills, practical know-how, and professional connections you need to make it happen. Our approach is internationally recognized because it’s well rounded and grounded in modern principles—where thought meets action. The Marketing Management Diploma is a comprehensive program designed to provide a solid, general foundation in this exciting field. Study begins with emphasis on basic business knowledge and skills, and then intensively explores the discipline of Marketing, with emphasis on the job skills and experience that business demands. Projects with local businesses and organizations are also included in order to provide real world experience. Students will be admitted to the School of Business, then must declare this major after completing minimum 15 credits of course work and maintaining good academic standing with the University. Graduates of this program may also be eligible to continue their business study by pursuing a Bachelor of Business Administration (BBA) degree in Entrepreneurial Leadership, Human Resources Management, or Marketing Management. Many of the courses required for the Marketing Management Diploma are requirements for these BBA degree programs.

Intake